Imagine transforming a vision into a 25 lawyer family law firm reality—Tony Karls and I did just that with Sterling Law Offices.
In this episode, we pull back the curtain and describe how a lawyer and a non-lawyer worked together to build and scale our family law firm. We discuss the following:
- bringing complimentary skills to our business relationship
- our initial thesis to be dominant on one area — digital marketing
- focusing on business process once we reached a modest scale
- challenges Tony has worked through not being a lawyer or a subject matter expert
- our partnership communication challenges
- structuring the law firm without violating the rules against non-lawyer ownership
- how Tony grew past me (Jeff) in some key areas
