Most lawyers start firms based on hope, relationships, or gut instinct. We built Sterling Lawyers on spreadsheets and conversion funnels. Here’s the formula. The 27-Call Breaking Point Before hiring our
Your intake team is your firm’s oxygen hose. If you’re struggling with intake or thinking about hiring dedicated sales staff, this will show you why it matters and how to
Culture is the most dominant force that drives the success or failure of a law firm. You can buy marketing, financial services, and technology—but culture? That’s something you have to
We had three bar complaints in one month. Clients were furious. Half our team wanted to quit. We were losing money fast—despite rapid growth to eight attorneys in 18 months.
We built Sterling Lawyers from scratch—starting with a single attorney and growing into a regional powerhouse with 27+ lawyers across Wisconsin and Illinois and over $17 million in annual revenue.
Last week, I shared the four foundational characteristics of top-performing law firms: growth mindset leadership, simple plans, decision velocity, and employee engagement surveys. These create the framework for success. Today,
After growing Sterling Lawyers from zero to 30 attorneys and over $17 million in revenue, I’ve had the opportunity to study what separates the top 1% of family law firms
Today I want to talk about something I failed to appreciate in the early years of our practice: the value of operating within constraints. This is a lesson that took
Is it harder to make your first million—or keep it? For law firm owners, especially in family law, it might be harder to keep it. That’s what I explored in
How to Calculate What Your Law Firm Is Actually Worth How much is your law firm really worth? After building Sterling Lawyers to 25+ attorneys and $15M in revenue over
If you’re running a growing law firm, communication becomes your biggest asset—or your biggest liability. At Sterling Lawyers, we’ve scaled to 25+ attorneys and over $15M in annual revenue. That
It’s an absolute fact that as the family law firm leader gets better, so does the entire firm. If the leadership isn’t growing, the firm isn’t growing. I’ve found one
The stuff they don’t teach in law school. Learn world-class law firm leadership, growth strategies, operational principles, and marketing models from my 10 years building one of the largest family law firms in the US.
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