Essays

We built Sterling Lawyers from scratch—starting with a single attorney and growing into a regional powerhouse with 27+ lawyers across Wisconsin and Illinois and over $17 million in annual revenue.

Last week, I shared the four foundational characteristics of top-performing law firms: growth mindset leadership, simple plans, decision velocity, and employee engagement surveys. These create the framework for success. Today,

After growing Sterling Lawyers from zero to 30 attorneys and over $17 million in revenue, I’ve had the opportunity to study what separates the top 1% of family law firms

Today I want to talk about something I failed to appreciate in the early years of our practice: the value of operating within constraints.  This is a lesson that took

Is it harder to make your first million—or keep it? For law firm owners, especially in family law, it might be harder to keep it. That’s what I explored in

 How to Calculate What Your Law Firm Is Actually Worth How much is your law firm really worth? After building Sterling Lawyers to 25+ attorneys and $15M in revenue over

If you’re running a growing law firm, communication becomes your biggest asset—or your biggest liability. At Sterling Lawyers, we’ve scaled to 25+ attorneys and over $15M in annual revenue. That

It’s an absolute fact that as the family law firm leader gets better, so does the entire firm.  If the leadership isn’t growing, the firm isn’t growing.  I’ve found one

At Sterling Lawyers, we’ve found a secret tool that has been vital to building our culture and accelerating communication around our firm. Until now, I’ve never talked about this publicly:

The 3 Marketing Traps That Keep Law Firms Stuck in Feast-or-Famine Mode Are you tired of the feast-or-famine cycle? One month your firm is buried in work. The next, you’re

In the early days of building Sterling Lawyers, I made a costly mistake. I avoided industry-specific masterminds. For years, I participated in general business groups like YPO. While helpful, they

After working with hundreds of attorneys and building our practice from zero to 27+ attorneys and $16+ million in revenue, I’ve seen the same self-sabotaging behaviors show up again and

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Build the Family Law Firm Of Your Dreams.

The stuff they don’t teach in law school. Learn world-class law firm leadership, growth strategies, operational principles, and marketing models from my 10 years building one of the largest family law firms in the US.

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