Essays

Law firm growth doesn’t happen by accident—it requires intentional systems, strategic hiring, and the courage to turn away the wrong clients. Dana Palmer runs a multi-million dollar family law firm

Bob Tharp runs Meriwether in Atlanta: ✅ 32 attorneys. ✅ Divorce only. ✅ $10+ million in revenue. I recently talked with Bob about how he built his firm. He spent

Culture isn’t optional. It’s everything. When Jeff Kerlin took over as president of Sterling Lawyers about 18 months ago, we were doing $14.5 million in revenue. This year we’ll close

Most law firms skip annual planning entirely or treat it like a box-checking exercise. At Sterling, our annual planning meeting is one of the most important gatherings we hold each

Most family law firms waste thousands on Google Ads that generate clicks but never convert to cases. They blame the competition, their market, or their budget.  The real problem is

If your paid search strategy stops at “divorce lawyer near me,” you’re missing cases. Here are the four campaign types you need and why each one matters. 1. Brand Campaigns

Your Google Ads account structure determines whether you’re capturing high-intent clients or bleeding budget on searches that never convert. Here are the five segmentation strategies that separate profitable campaigns from

Most family law firms are bleeding money on Google Ads without realizing it. After managing hundreds of law firm ad campaigns, here’s the single biggest budget killer we see –

After talking with law firm leaders who’ve actually implemented AI tools in their practices, here’s what’s working, what’s not, and some ideas to address it. How Firms Are Using AI

Most salespeople just wing it. The best ones see what’s coming before it happens. After building Sterling’s sales system and watching thousands of consultations, here’s how to develop what we

I was dead wrong about non-attorney sales. Two years ago, I firmly believed no client would give a retainer to someone who couldn’t give legal advice.  Here’s what changed my

Most lawyers start firms based on hope, relationships, or gut instinct. We built Sterling Lawyers on spreadsheets and conversion funnels. Here’s the formula. The 27-Call Breaking Point Before hiring our