Essays

Most new firms take years to reach a few million in revenue, and many never get there. Anthony and Charlean Cooper opened their family law practice in March 2025 and

The best time to sell a law firm is when you don’t need to. I saw it up close when Sterling bought Alex and Katie Peterson’s $5.5 million family law

Most of us running family law firms think about growth as a matter of adding more — more leads, more attorneys, more marketing spend.  What we picked up recently from

There is a rhythm every firm owner eventually has to reckon with.  You are good at practicing law. That is why the firm exists.  But the more time you spend

We covered the first three floors of AI adoption last time. The next three are where AI stops being a tool your team uses and starts changing how the firm

Most family law firm owners fall into one of two camps on AI. The first is holding off because it feels too technical. The second has dipped a toe in

The AI market right now feels overwhelming, and that is by design.  There is a new tool being pitched to law firms every week that’s promising to change everything.  Most

The concern most family lawyers raise about AI is whether it is safe to use in a legal practice.  That concern is legitimate, but the reasoning behind it is usually

Most of the AI conversations happening in family law right now are stuck at the same level.  Someone hears about a new tool, tries it out for a few weeks,

Most of us running family law firms are not spending much time thinking about meta descriptions.  If we are honest, most of us are not entirely sure what one is. 

There are a couple of shifts happening in our industry right now that any of us running family law firms should probably be aware of.  Some of it will affect

We have talked about hiring a few times now. And every time we come back to it, there is a piece of the timing puzzle that firm owners get wrong