The best time to sell a law firm is when you don’t need to.
I saw it up close when Sterling bought Alex and Katie Peterson’s $5.5 million family law firm.
Alex tells the whole story on the J. Sterling Hughes Show here.
He held the leverage from our first call because he never needed to sell.
It came from three things he built before any buyer called.
His name wasn’t on the door, Katie kept the books clean to the penny and the firm ran without him.
During our process, he spent two months in Spain, and the firm kept growing.
From where I sat, that was the clincher.
Most of us have no plans to sell. The work that makes a firm worth buying is the same work that lets us step away for two months and return to a bigger business.
Until next time,
Jeff
P.S. Alex covers it all, from the first call to a wire that cleared 40 minutes before the deadline. He also shares the price talk that shaped the deal and the moment he told his team.
